Driving AI revolution in financial services.

Overview

Aveni combines globally-recognised AI expertise with extensive financial services experience, to create large language models (LLMs) and AI products designed specifically for the financial services industry (‘vertically aligned’).

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Key info
Investment
£5.9 million
Location
Edinburgh, Scotland
Sector
Fintech
Involvement
July 2024

About Aveni

In 2024, Puma Private Equity deployed £5.9 million in Aveni, leading their Series A round, one of the largest in a Scottish business this year. Aveni combines globally-recognised AI expertise with extensive financial services experience, to create large language models (LLMs) and AI products designed specifically for the financial services industry (‘vertically aligned’).   The brand is trusted by some of the UK’s leading financial services firms, seeing significant business growth over the past two years, through existing compliance and productivity solutions Aveni Detect & Aveni Assist.

This investment round will enable Aveni to build on the success of existing products, further establishing its presence across the financial services sector and introducing revolutionary technology through the creation of FinLLM, a financial services specific large language model. FinLLM is being developed in partnership with new investors Lloyds Banking Group and Nationwide.

FinLLM is an industry-aligned Large Language Model, aiming to set the standard for the transparent, responsible and ethical adoption of Generative AI across UK financial services. Post investment the team developing FinLLM will be based at the Edinburgh Futures Institute, in a state-of-the-art facility.

Our view

“The impact that Aveni has made in delivering AI solutions to the financial services sector is already significant and there is huge opportunity for growth going forwards. We’re really excited to be backing Joseph, Jamie, Dr. Lexi Birch and the team as they focus on this next phase.

 

“With Scotland’s position as a prominent tech hub on the rise and with the increased regulatory burden on financial services businesses, we believe that Aveni is in a unique position to solve key challenges faced by the sector.”

Jane Smith Ben Leslie, Investment Director at Puma Growth Partners

The company’s view

“The financial services industry does not need AI models that can quote Shakespeare, it needs AI models that deliver transparency, trust and above all correctness. The way to achieve this is to develop small, highly tuned language models, trained on financial services data, reviewed by financial services experts for specific financial services use cases.

 

“Generative AI represents the most significant technological evolution of our generation and we’re in the nascent stages of adoption. This presents a significant opportunity for Aveni and our partners. The objective with FinLLM is to set a new standard for the controlled, responsible and ethical adoption of Generative AI, outperforming all other generic models across our selected financial service use cases.”

Jane Smith Joseph Twigg, CEO, Aveni