Puma Private Equity initially invested £2.75 million in August 2019, to support Connectr to develop its core product. Connectr (formerly known as MyKindaFuture) is the UK’s largest emerging talent specialist whose clients include BT, Deloitte, Cisco and Burberry, as well as the education and government sectors. Following impressive revenue growth in the following two years, Puma invested a further £5.95 million across two investment rounds (October 2020 and December 2021) to capitalise on the expansion opportunities available to the company.

Focusing its recruitment on young people, Connectr aims to help students from a range of backgrounds develop employability skills and succeed in the workplace, while also supporting employers with their recruitment needs from work experience and apprenticeships through to graduate programmes. Founded in 2011, the company has established a strong track record and network, engaging with more than 25,000 young people in 2019.

Connectr has an expert management team and increased digital revenue in 2020 100% vs the prior year, despite the underlying challenges for employers due to Covid-19. Our investment will support the company’s continued growth and enable Connectr to further scale its offering across different recruitment specialisms.